Case Studies

Each case study below covers one client account we manage directly inside their own Meta Business Manager, not a demo account or a projection. The figures are spend, revenue and return on ad spend as reported by the ad platform for the period stated, cross-checked against the client's own order or lead data where that data was available to us.

What varies between them is the market, the budget and the product, which is deliberate: a single case study proves very little about how a different business, in a different category, with a different budget, will perform. Reading several together, across different countries and price points, gives a more honest sense of what paid social can and cannot do than any one result on its own. Meta's own explanation of how attribution works is worth reading alongside these numbers, since it affects how any platform reports a result.