Professional logo suite (all formats)
Consistent brand across all channels
Figma library for your design team
Ready for print and digital
Brand identity design covering the logo, the colour palette, the typography and the usage rules that hold them together, so the business looks like the same business on every channel it appears on.
From $500 for a logo package, from $1,200 for the full brand system.
What brand identity design includes
A logo on its own is not a brand identity. What actually keeps a business looking consistent, on a website, on packaging, on a social profile, is the system underneath the logo.
- A full logo suite: primary, secondary and icon-only variants, in light and dark versions.
- A colour palette with exact hex codes, not an approximate description.
- A typography system, usually two to three typefaces with clear rules for where each is used.
- A brand guidelines document that a future designer or printer can follow without asking questions.
- A Figma design system your own team can work from afterwards.
- Social profile templates, business card and letterhead, and an email signature.
The process
A discovery workshop to understand positioning, values and competitors, three distinct creative directions to choose from, then two rounds of refinement on the one you pick. Nothing is presented as a single take-it-or-leave-it option.
Why the guidelines matter as much as the logo
A logo without rules gets misused: stretched, recoloured, placed on backgrounds it was never designed for. The guidelines document exists so that everyone who touches the brand afterwards, a future employee, an agency, a print shop, applies it the same way. If the brand name or logo itself needs protecting, the starting point is generally trademark registration, which sits outside what a design project itself covers but is worth planning for alongside it.
Reference: USPTO trademark basics
What comes after branding
Many clients move directly from brand identity design into a website built around the new system, so the two are visually consistent from day one. Our custom website development service at /services/website-creation picks up exactly where this one finishes.
What's Included
How We Work
Discovery Workshop
Brand questionnaire + 60-min call to uncover your positioning, values, and competitors.
Moodboard & Direction
Three creative directions presented. You choose one to develop — no guessing, no wrong answers.
Logo Design
Full logo suite with light/dark variants, icon-only, and horizontal versions.
Brand System
Colours, typography, imagery direction, and usage rules built into a Figma library.
Final Delivery
All files in SVG, PNG, PDF formats. Brand guidelines PDF. Figma file access.