Facebook and Instagram Ads Management

Facebook ads management for businesses selling to customers abroad. We build and run Meta ad campaigns — Facebook and Instagram — with the conversion tracking set up properly before anything goes live, because a campaign measured wrongly cannot be optimised at all.

Management from $350 a month. Ad spend is separate and billed directly to you by Meta, and the ad account stays in your name.

Who this Facebook ads management service is for

Meta ads suit businesses where the buying decision can be prompted rather than only answered. If people already search for what you sell, search advertising may serve you better, and we will say so.

• E-commerce brands with a store that already converts reasonably and needs more qualified traffic.
• Local service businesses generating booked appointments rather than online sales.
• Businesses running ads already but unable to tell which campaigns are actually profitable, usually because tracking was never set up correctly.

What Meta ads management includes

The fee covers everything except the spend itself.

• Account audit: existing campaigns, pixel health and historical data, or a clean build if you are starting fresh.
• Funnel strategy across awareness, consideration and conversion, with audiences and budgets planned before any money is committed.
• Creative production: static, carousel and video ads written and designed for Facebook and Instagram placements specifically.
• Conversion tracking with verified events and UTMs. Nothing is launched untracked.
• Retargeting and lookalike audiences built from your own data.
• Weekly optimisation: bid adjustments, creative refreshes, scaling what works and stopping what does not.
• A monthly report in plain language, showing spend, return and what changed.

Results from campaigns we have run

These are the figures recorded in our own case studies. They are advertising results for specific clients in specific markets, and they are not a forecast for your business.

• European fashion brand: $45,000 in Meta and TikTok ad spend producing $571,370 in revenue, a 12.57x return.
• Tyhiony Fashion, entering the French market: EUR 58,670 in revenue at 5.3x return.
• BrusH Dental, patient acquisition: EUR 22,000 and over at 4.9x return.
• Eadya Wire Stripper, product launch: $38,400 in revenue at 6.2x return.
• USAI Travel: 135 qualified leads at $1.32 per lead.
• Photo by Vee: 14 photography bookings at $24.80 per booking.
• Innova Academy: 6,067 conversations started at $0.12 each.

The most common reason Facebook ads underperform

In our experience it is almost never the targeting, which is what people assume. It is measurement.

A pixel firing on page load rather than on purchase teaches Meta to find people who load pages. A conversion event counting an add-to-cart as a sale optimises towards window shoppers. An account with no offline conversion import cannot see the half of the revenue that closes by phone. In each case the campaign looks broken while the actual fault sits in the tracking, and more budget makes it worse rather than better.

This is why the first thing we do on any account is verify what the existing events actually record, and why we will not launch a campaign until that is right.

Reference: Meta Pixel documentation

What this costs

Management from $350 a month, with no lock-in. Ad spend is separate, billed by Meta directly to your own payment method, so you always see exactly what was spent and we never hold your budget.

We ask for a minimum of around $500 a month in spend, for the reason given in the questions below: under that, there is not enough data for optimisation to mean anything.

Related reading

Why a campaign can stop spending overnight is covered at /blog/why-facebook-ads-stopped-delivering, the tracking setup that decides whether any of this is measurable is at /blog/conversion-tracking-you-can-trust, and what the pages behind your ads need to do is at /blog/landing-pages-built-for-paid-traffic.

TODO(kelhos): three claims from the old standalone page were not carried over because I could not corroborate them. (1) It said the travel campaign produced "3,400+ qualified leads in 30 days"; the case-study data records USAI Travel as 135 leads at $1.32. Which is correct? (2) It claimed "4.9 stars, based on 38 reviews" with no source in the codebase - tell me where those reviews live and I will add it back. (3) It listed a "SaaS Startup, 5.8x ROAS" case that appears nowhere else. Also useful: how many ad accounts do you currently manage, and total spend managed to date.