Social Media Content Strategy

A social media content strategy built around your actual audience and platforms, not a generic posting schedule. We research, plan, produce and publish, then report on what the numbers actually say each month.

From $400 a month, priced by how many platforms and posts the retainer covers.

What a real social media content strategy involves

Strategy comes before content. We start with an audit of your current presence, your competitors and where your actual audience spends time, rather than starting from a generic content template.

• Platform-specific content pillars, posting frequency and tone of voice, documented rather than improvised week to week.
• Hashtag and trend research kept current, not set once and forgotten.
• A monthly content calendar covering Reels, carousels, stories and static posts.
• Captions written in your brand voice, not a generic template.
• A monthly report on reach, impressions, follower growth and engagement, with what changed and why.

Where this fits next to paid advertising

Organic content and paid advertising do different jobs. Content builds an audience and a voice over time; ads reach people who have never encountered the brand yet, on a timeline you control with a budget. Many of our clients run both together: the content strategy on this page, and our Facebook and Instagram ads management at /services/social-media-advertising alongside it.

Reference: Meta business learning resources

What a realistic timeline looks like

Organic growth takes time, and we are upfront about that rather than promising a number we cannot control. Most clients see a meaningful shift in reach and follower growth after roughly two to three months of consistent, strategy-led content, which is also why the monthly report tracks a trend rather than a single week.

Who this suits

Businesses that want a genuine social presence but do not have the time, or the specific skill set, to plan and produce it consistently themselves. If daily replies and community management matter as much as the content itself, our social media account management service at /services/social-media-management covers that fuller scope.